South Worcestershire Archaeological Group (SWAG) was founded in 1981 by Peter Price, Philip Barker, and Jan Wills. Originally founded to focus on investigating landscape archaeology, they have carried out a number of projects over the years. SWAG aims to encourage local people to learn about archaeology and history. They organise walks and visits during the summer, lectures and workshops during the winter, and publish a quarterly newsletter. They undertake fieldwork when possible, including geophysical prospecting.
Membership is open to all who have an interest in landscape and settlement history, and in archaeology generally.